Southern California is one of the nation’s most complex and dynamic residential real estate markets and is home to some of the most experienced and sophisticated buyers and sellers. With so many choices available, it may be challenging for you to determine who will best represent your property sale or purchase.
The Louie Ortiz Group would like to share with you just a few of the items that make us uniquely qualified for you.
Our dynamic media and technology based local and international marketing is not only unique and innovative in the real estate industry, but also gives our clients access to our exclusive global network of clientele and contacts. Clientele that includes luxury real estate buyers and sellers, affluent investors, captains of industry, professional athletes, celebrities and others. Our unique relationships with media publications, radio, a variety of world wide website partners, local and national television (including HGTV) also assist in providing exposure for your property on global platform. These media relationships for marketing that we offer our clients are not something that can be purchased, but are established through our years of networking and personal contact and a powerful resource for you.
We would like to invite you to explore more throughout our website to learn more about the many ways you will benefit from our innovative media and technology marketing, expansive network of global clientele and contacts, and the highest level of personal service and integrity.
We realize that you have many choices for your real estate representation and we appreciate the complexity of your decision. Our website is designed to give you a very brief idea of what makes us different and why we are best qualified to help you and I would like to share with you in more detail and specifically what we will do for you.
To discover more, contact us for a personal and confidential evaluation of your property and customized marketing presentation.
Some components and marketing strategies by The Louie Ortiz Group may include:
- Market Evaluation
- Pricing Strategy
- Social Media Strategies
- Property Videos
- Customized Marketing Solutions
- Virtual Tours
- Property Website (Stand-alone Custom Flash Website)
- Customized Property Presentation CD
- Email Marketing Campaigns
- Property Showcase on Numerous Websites
- A Range of Local, National and International Print Advertising
- Full Color Property Brochures
- Professional Day and Evening Photography
- Targeted Direct Mail Campaigns
- Broker Targeted Advertising and Marketing
- Technology Based Marketing Strategies
- Press and Public Relations networking events
- Regular Communication and Updates
- 3D Virtual Reality Tours
- International Targeted Campaigns
To learn more about just a few of the technology component employed by The Louie Ortiz Group, please preview some of the following information. To learn more about how The Louie Ortiz Group luxury marketing systems, please call us for a complete listing presentation at (858) 259-1126.
The Louie Ortiz Group’s Powerful Media Based International Marketing
The Louie Ortiz Group’s Intelligent Internet Marketing Strategies
According to the 2008 National Association of Realtors Profile of home buyers and sellers, 87% of homebuyers use the internet as an information source. While many traditional real estate agents and companies are beginning to use the internet to market real estate, The Louie Ortiz Group understands that marketing property is so much more than just putting a property on a website or websites. The internet is constantly changing and so are the innovative ways The Louie Ortiz Group uses the internet to market luxury property.
According to a recent Forbes Magazine Article:
“Innovation isn’t just transforming the way we use the Web, it’s rapidly changing the competitive landscape too. Some of the predictions of the ’90s are finally coming true: Browsers have morphed into platforms for applications including e-mail, word processing and real-time collaboration. A decade ago, few would have predicted Google would build its own browser, turn that browser into an operating system, build an OS for smart phones, or go head-to-head with Microsoft Office. And the idea that Microsoft would ever take Office into the cloud was at one point unthinkable, but that’s happening now too. Meanwhile Google, and more recently Microsoft, have become full-fledged advertising companies–in competition with traditional media giants. Again, no one saw this coming”
The Louie Ortiz Group internet marketing campaigns are constantly transforming to keep pace with internet technology changes and luxury property buyer habits. These smart marketing campaigns are designed to specifically target market qualified buyers for specific properties. How is this accomplished? Meet with The Louie Ortiz Group and let them explain the differences between more traditional internet advertising and transforming intelligent based luxury property internet marketing – there is a significant difference.
The Louie Ortiz Group’s Social Media Marketing for Your Luxury Property
The Louie Ortiz Group promotes that Social Media is rapidly becoming with proven results a viable marketing method to promote luxury real estate. What is Social Media? Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Common forms of Social Media include:
- Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat.
- Grass-Roots: direct action, information, dissemination such as public speaking, installations, performance, and demonstrations.
- Electronic media with ‘sharing’, syndication, or search algorithm technologies (includes internet and mobile devices).
Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these Social Media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
Marketing your luxury property with The Louie Ortiz Group using Social Media is advantageous and powerful because Social Media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one-to-many) into Social Media dialogues (many-to-many). Facebook, one of the many Social Media networks used by The Louie Ortiz Group to market real estate, researchers say that over 1.13 billion people globally use the site alone as 2017. Additionally, as many as 79% of the US population uses Facebook. Facebook is only one site and its rapid growth illustrates that people want to stay connected with each other through Social Media. Social Media networking supports the democratization of knowledge and information, transforming people from content consumers into content producers.
The Louie Ortiz Group not only understands but utilizes the power of social media to market luxury homes globally. Some compelling social media statistics include:
- Facebook has over 1.13 billion users world wide
- As many as 79% of the US internet population uses Facebook
- 76% of Facebook users visit the site daily
- 81% of millennials check Twitter at least once per day
- Instagram boasts 400 million daily active users and 4.2 billion likes per day
- LinkedIn boasts more that 450 million user profiles
- Over 400 million snaps are shared on Snapchat daily
- 93% of Pinterest users use the platform to plan or make purchases
- More than 56% of online adults use more than one social media platform
- Almost 5 billion videos are watched on YouTube every single day
One characteristic shared by both, social media and industrial media, used to market luxury real estate is the capability to reach small or large audiences; for example, either a blog post or a television show may reach zero people or millions of people. The Louie Ortiz Group targets specific demographics to promote its listings to find a large group of qualified buyers that will be interested in specific properties – your luxury property.
Social Media marketing by The Louie Ortiz Group is not just putting the real estate listing on a blog, website or media platform, but specifically targeting campaigns to reach potential buyers and tracking these results. When you meet with The Louie Ortiz Group, they will explain in more detail how this state-of-the-art marketing platform is a powerful marketing addition for your luxury property.
The Louie Ortiz Group utilizes the most innovative technology marketing tools available including 3D virtual reality property showcases. With our marketing tool, our clients experience a home in the most realistic and immersive way to view a property online.
As a home seller, this amazing buyer engagement tour creates critical separation and diversification between your home and competing homes for sale. The Louie Ortiz Group’s 3D visual marketing medium provides the feeling of moving through real world space.
Our visually stunning presentation showcases a complete 3D floor plan view (doll house view) and plan view that offers a complete understanding of the layout of a home. Experience our technology with this sample.
The Louie Ortiz Group’s Video Marketing for Luxury Real Estate
Aerial drone videography by The Louie Ortiz Group captures rich imagery and greatly enhances the marketing story of your property. 1316 Neptune Marketed and SOLD by The Louie Ortiz Group for $5,479,850
According to a study by Google and AOL conducted by market insight and information group TNS, 75% of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year. Search engines also place high importance on videos and often videos are first in online search results before static websites.
The Louie Ortiz Group promotes many of its luxury real estate listings using this highly visual media because video is more powerful and compelling than print media alone. The Louie Ortiz Group recognizes that the purchasing decision for many luxury real estate properties is often emotional for many buyers and video better engages buyer’s emotions than print or other forms of marketing. Video is also a powerful addition to The Louie Ortiz Groups websites by creating more visual information about the luxury property. Videos of luxury properties can also be launched on various media platforms besides websites alone making them an ideal medium to target a specific market.
The internet is rapidly becoming a video-based platform with more than just text and photo based websites. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of increased video usage on the internet appear to be true.
The Google study also reports that 78% of people feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63% said they prefer video sites to include advertising if it helps keep content free. The data strongly suggest that marketing using video is becoming much more accepted and common place.
Additionally compelling data from the study reports that 64% of respondents have taken action after seeing an online video, 44% going to the advertiser’s website, 33% searching for a product or service, and 21% discussing the advertised product with friends or family.
Learn more about power of The Louie Ortiz Groups luxury real estate video marketing campaigns by meeting with a representative.